Social Media Masterclass with Monica Karpinski
June 30 @ 2:00 pm - 3:00 pm
You’ve got a great brand and a product you believe in. You know that social media is an important way to reach new customers. But maybe you aren’t sure where to start or what you should post. Or, you’re not sure how to grow an audience and cut through the noise. Learn how to use your social media channels in a way that adds value to your business.
Join digital content specialist Monica Karpinski for a one-hour masterclass. You’ll learn how to build your social media into clear, consistent, and compelling marketing channels.
In this masterclass, you will learn how to:
Set a clear goal and purpose for your social channels.
Fit activity on these channels into your broader marketing mix.
Tell your brand story through your social media channels.
Set up an Instagram account, with tips for building an engaging aesthetic.
Determine what you should post.
Grow your audience with engaged users.
Measure success and analyse improvements.
This masterclass will give you the foundational knowledge you need to build a brilliant content strategy and measure its’ success. No prior knowledge of social media is required! However, the learnings will be more useful if you already have an understanding of your brand’s identity and mission. For example, who you are as a brand and the problem you are trying to solve. We will mainly focus on Instagram but will also cover Twitter, Facebook, and LinkedIn.
Monica Karpinski is an award-winning activist and marketer, who is the Founder of media and research women’s health platform The Femedic. Monica helped grow Curated Digital from a startup (4 people) to scale up (20 people) within three years whilst Director of Content. During this time, she developed a specialism for content marketing and created a unique research methodology. One that blends search, UX, media, and language analysis to investigate how effectively content in the current digital landscape meets audience needs.
Named one of The Drum’s most influential women in digital in 2018, with appearances on BBC 2’s Victoria Derbyshire show to discuss women’s health taboos. She was shortlisted for Female Entrepreneur of the Year in the 2018 British Small Business Awards. Monica is a recognised activist and expert voice in the women’s health space, founding The Femedic in January 2019. You can find Monica at her own Instagram, The Femedic and The Femedic Website.